About Annette

Annette is deeply committed to helping others find calm in the chaos. Her passion lies in bringing organization, simplicity, and comfort into people’s lives — not just through products, but through intentional design that supports everyday living.

With real-world experience and a strong understanding of the industry, Annette brings both practicality and heart to everything she creates. She believes that when your environment is in order, your mind can breathe — and that even the smallest change can make a big impact.

From firsthand challenges to hands-on solutions, Annette has always been driven by the idea that products should serve people — not the other way around. Her work reflects a thoughtful balance of function, beauty, and purpose.

Whether it’s streamlining clutter or creating tools that simplify daily routines, Annette is at the forefront of a movement to make homes more livable and lives a little lighter.